Research On The Strategy Of Diversified Development Of Tourism In Wenchang City

Hainan Island is known as an international tourism island.As a top priority,tourism is in a good momentum of vigorous development.Wenchang is an important tourism city of Hainan province.Wenchang exists high-quality tourism resources and its current tourism status does not match it well.There are many problems such as low popularity,no competitive tourism products,extensive development and management of tourism resources,and insufficient development and utilization of high-quality tourism resources.I aim at analyzing the current situation,strengths,weaknesses,opportunities,potential and challenge of Wenchang tourism,so as to grasp the tourism development trend of diversification.It can reduce the blindness and waste in tourism development.Exploring and studying the diversified development strategy of Wenchang City will improve the popularity of Wenchang tourism.It may have theoretical guiding significance in enhancing the competitiveness of Wenchang tourism.The paper will mainly study the current situation of Wenchang tourism development,review the trend of tourism development at home and abroad,comprehensively use literature research methods and investigation methods to do the research,use PEST analysis and SWOT analysis to analyze Wenchang tourism,and finally conclude the specific strategic measures for the diversified development of Wenchang Tourism.The study pointed out that Wenchang City,is in accordance with the regulations that State Council's "Guiding Opinions on Promoting the Development of All-for-one Tourism","National All-for-one Tourism Demonstration Zone Recognition Standards(Draft for Comment)","Guidelines for the Establishment of All-for-one Tourism Demonstration Zones","The Guidelines for the establishment of the All-for-one Tourism Demonstration Zone "and the "Certification Standard for the Establishment of National All-for-one Tourism Demonstration Zones in Hainan Province".It will be basically meet the construction standards during the creation stage.And finally to establish the whole landscape,integrate the environment inside and outside the scenic spot,standardize the market order,refine the tourism service,and build a diversified tourism product system with the characteristics of Wenchang City.The overall strategy is composed of four strategies:coastal tourism development strategy,rural tourism development strategy,astronautic tourism development strategy and cultural tourism development strategy.At the same time,the paper proposes the guarantee proposal of Wenchang City's tourism diversification development strategy from the aspects of policy,capital,talents,promotion and risk control.