Research On Location Selection Of Chinese Digital Enterprises In Transnational Operation

There is a digital economic boom in the world.As a new type of economy,the digital economy can not only improve economic efficiency,optimize economic structure,but also be an important driving force for economic transformation and upgrading.Therefore,countries have introduced a series of policies to promote the development of the country's digital economy in order to seize the commanding heights of a new round of global industry competition.In this context,the development of digital enterprises has also attracted the attention of governments.At the same time,under the impetus of"the Belt and Road'"strategies,Chinese companies have stepped out of the country to conduct transnational operations.As a member of the "going global" army,digital enterprises have attracted much attention in terms of the status quo of transnational operations and the factors that influence the choice of transnational business locations,which are different from those of ordinary enterprises.This paper selects 14 digital enterprises listed in the"The global top 100 enterprises in the digital economy" published by Forbes as the research object.Firstly,it summarizes the overall situation of the location selection of digital enterprises in transnational operations,and finds the location choices of multinational operations affecting Chinese digital enterprises through qualitative analysis.The factors were then analyzed using panel data analysis methods to select relevant indicators from 10 countries from 2003 to 2017.Finally,combined with the results of qualitative analysis and empirical analysis,the author puts forward relevant suggestions on the location choice of multinational operations of Chinese digital enterprises:appropriate location selection according to the company's own advantages and motivations,diversified development to regional distribution,and strategy of more rational and effective transnational digital talents,fully consider the culture and consumption habits of candidate foreign markets,improve the technical level of digital enterprises and core competitiveness.It is hoped that we can further enrich the relevant theories of the location choice of multinational operations of Chinese digital enterprises,and provide a certain guiding role for the choice of transnational business locations of Chinese digital enterprises through this research.