The Research Of Location Choice On Chinese Hotel Groups’ Transnational Business

Transnational business of hotel industry is a concern in the study of China’stourism multinational operations. The hotel group which does not have internationalcompetitiveness is difficult to become a "tourism powerful country" in the true sense.China’s Hotel Group transnational business issues to consider the location choice.Therefore, this study on the basis of the relevant research literature combing homeand abroad, to define and elaborate concepts and theories of Hotel Grouptransnational business and location choice, exploratory constructed location choicemodel Chinese hotel group multinational operations, and use the Fuzzycomprehensive evaluation method and principal component analysis on the Chinesehotel group transnational business location choice for empirical analysis, theformation of Chinese multinational hotel group operating location choicecomprehensive evaluation system.（1）In the empirical analysis, first, use the AHP method for the host ofpolitical, legal environment and gives each factor corresponding weights fuzzycomprehensive evaluation of each host country political and legal environment of themerits of this initial clustering; Secondly, the host economy, infrastructure, industrialdevelopment and social environment factors principal component analysis indicators,drawn there by dimension reduction techniques representative of the main factors tocalculate the main factor score for each factor is then calculated from the total scoreof the host country and sorting; Finally, the factor scores of the host cluster, the firstcluster and a second cluster results pooled analysis, the formation of Chinesemultinational hotel group operating location choice comprehensive evaluation system.The analysis model is constructed fully consider the characteristics of China’s hotelindustry group, the principal component analysis method to eliminate the relatedimpact assessment indexes, also considering the degree of clustering of secondaryimportance significant indicators, thus improving the evaluation results effectiveness. （2）The results by the empirical analysis showed that: Australia, UnitedStates, Singapore, Canada, France, Germany, Japan and the UK associated political, legal good environment, superior level of economic development of the country, also has excellent infrastructure and traffic environment, tourism and related industries a higher level of development, tourism is relatively liberal investment policies, foreign economy is higher, is currently China Hotel Group transnational business priority location, take the form of cross-border mergers andacquisitions or through strategic alliances to enter these markets.