| With policy changes and social development,the real estate industry has become a hot spot for people to consume and invest.In the context of housing homogeneity,the real estate sales model plays a vital role in the income of real estate companies.However,due to the limitations of cost,time and space,and the uneven quality of sales personnel,it’s hard for the traditional real estate model to fully meet the needs of the current stage of housing sales,which gives rise to an urgent need for transformation and upgrading.The development of gradually mature VR technology can provide real environmental feelings from the perspectives of vision,taste and touch.It has the characteristics of immersion and interactivity,and it is in line with the solution direction of the pain point of traditional real estate sales model.Therefore,VR technology has been widely used in real estate sales in recent years.The specific applications include real estate roaming,virtual model room,etc.,breaking through the two-dimensional plane and time constraints,which allows the consumers experience to have a comprehensive view of future buildings in a dynamic interactive manner in the virtual three-dimensional environment.For consumers,it can save the time and transportation costs,greatly improving the efficiency of decision-making.For sellers,it can speed up the "return cycle",save financing costs,save customers in advance when the house is not completed,and at the same time achieve accurate marketing by collecting behavior data of users during use.This article takes the conductor VR,shell search and worry-free VR as examples to conduct in-depth exploration and analysis,interpret the development situation and application characteristics of VR+ real estate,and provide corresponding suggestions for enterprises with different financial strength and technical level.However,despite the promising prospects for VR-enabled real estate sales,there are still many difficulties in terms of cost,technology,and market. |
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