E-commerce Marketing Model Applied Research In Real Estate

In recent years,with the popularity and development,Internet marketing is widely used in various industries. Residential real estate as a special commodity, has a non-fixity and mobility characteristics,which determines the course in useing e-commerce that can not achieve the same right as other products to combine four streams such as logistics, information flow, capital flow and business flow effectively.However, in the residential real estate marketing process, the use of real estate internet marketing has received good results.Especially after the purchase of the policy, the real estate industry began to shift from a seller’s to a buyer’s market.Traditional real estate marketing methods can not meet consumer’s demand.Network Marketing as a marketing tool, from the use of narrative to use the picture and then use the360panorama technology for real state show, effectively achieve the combination of online and offline, so that take more and more businesses and consumer attention.Real estate business in a competitive market environment to make good use of network marketing has become a concern of real estate enterprises.This paper combined theory and practical application,by using marketing, e-commerce, real estate marketing theory to make interdisciplinary studies.We build real estate website user satisfaction index evaluation system by useing for DeLone and McLean’s information system success model.Then we make customer satisfaction research for real estate websites of real estate websites from three dimensions including the system quality, information quality, service quality and made recommendations and proposed ideas that take virtual reality technology and GIS technology into the real estate marketing in order to achieve a more complete real estate information presentation.In the marketing showcase of residential real estate. These techniques can not only increase the attractiveness for new users,increase users and potential customers’ satisfaction,but also promote the development of the real estate itself, while promoting the development of related technology industries.Finally, according to the results,this study are summarized,and look forward to the future development of the real estate trends in e-commerce, which has a certain practical significance in the development of the real estate industry.