The Virtual Show Design Studies For Online Shopping

The virtual show is a activity which can complete the information transferring through virtualreality technology, the current virtual display technology based on computer graphics,computer-aided industrial design, interactive technology and the rapid development of virtualreality technology, virtual show objectively with universal basis, while the face of growinghuge-scale e-commerce sites, virtual show enrich the means of access to information forusers,become popular by its special advantages.Current e-commerce activities, the majority of the release parties are still stuck in thepresentation of text, image and graphics, on the one hand, the transmission of information is sosimplex that can not meet the information needs of the user. On the other hand, they can not meetthe emotional needs of users in interactivity, the release parties of information and users can notestablish an information transferring process. These practical problems restricted the effectivetransfer of information, in order to solve these problems, the show design research of virtual showset a example of a certain type of product to explore the study, through the analysis of theinformation flow in the process of virtual show, user needs and experience to design the virtualshowcase design process of the e-commerce site.The transmission of information is the purpose of the research of virtual show design, theprinciple of virtual show design is to meet emotional needs of users. Therefore, this article willanalyze the information transfer process, the user’s cognitive processes, user emotional needs andother factors one by one，from the seeking of needs to analyzing and solving the needs is the clueof this article.This article will set a example of product displayed in shopping website to study theapplication methods of virtual reality technology in the virtual show process, in order to explore theuse of VR-Platform software for virtual prototyping strategy and implementation techniques, andhow to use virtual reality technology to simulate the display process of Product functions, achievethe information communication of the product virtual prototype, enhance the perceptual cognitionof the user for the product, more efficient, fast and economical information transferring in thee-commerce.Based on the above analysis, the study process, including the theory and development ofvirtual reality technology, the applications of the virtual reality technology in virtual shoppingwebsites, the current needs of users for information and consumption experience in the process ofShopping and the example of virtual show for the shopping websites, the last is the assessment andfeedback of virtual show effect.