Research On Efficiency Improvement Of Postal Distribution System Based On Order Full Process Management

The Postal distribution business is a new Postal business that China Post respond to the call of Central Government for serving agriculture,rural areas and farmers.It fully rely on the advantages of Postal brands,networks and channels,and using Postal outlets,personnel and vehicles to serve rural and urban markets.It also organizes the sale and distribution of agricultural production materials,consumer goods,agricultural products and other commodities through chain operations.The distribution business originated from the seed mail order business opened by Jiangxi Post in 1998 for rural farmers in Jiangxi Province to expand rural services.In 2003,the distribution business expanded from Jiangxi Post to Postal services in all provinces.Starting in 2004,every year,the Central Committee's No.1 document has repeatedly considered China Post as an important force for serving agriculture,rural areas,and farmers.It has been 20 years since the development of China Post distribution business and its business scale has reached 10 billion yuan.The types of goods it operates have expanded to include agricultural production materials,holiday food,agricultural products,alcoholic beverages,daily chemicals,home appliances and other department store merchandise.The business model of operation has also developed from a single offline distribution to the current integrated operation of “online e-commerce + offline distribution + rural poverty alleviation site”.In order to effectively support the rapid development of Postal distribution business,in 2005,China Post Corporation developed the Postal distribution business management system which applied to all provinces and cities in 2006.The promotion and application of the Postal distribution system has objectively promoted and supported the development of the distribution business,and it has initially achieved management standardization,project process,and system informatization.However,with the further development of Chinese society and economy,the distribution system developed and operated by China Post more than a decade ago under the background of the traditional business model has become increasingly outdated under the tide of economic industry upgrading,business model innovating and electronic commerce sweeping the country,so it needs to update and upgrade.There are many problems in the use of the distribution system: the system merchandise inventory,accounts payable and other data information are inaccurate,and it is out of touch with the actual situation.Each operation link of the system is independent of each other,thecoherence is poor,and the complete process operation is lacking.Therefore,taking the efficiency of the Postal distribution system for starting point,this paper studies the design from the angle of the order full process management of the distribution system,and puts forward the relevant ideas and suggestions for the optimal design of the Postal distribution system.It is a great practical significance to provide strong support and guarantee for the development of Postal distribution business,and for China Post to serve the objectives of agriculture,rural areas and farmers,and to help the government to accurately alleviate poverty.The research content of this paper is divided into six parts: Chapter 1 expounds the background and significance of this topic,introduces the research situation of system optimization design and efficiency improvement from both foreign and domestic perspectives,and then carries out literature review.This paper introduces the framework structures,innovations and deficiencies.Chapter 2 mainly describes the current situation and existing problems for the efficiency of the Postal distribution system.By explaining the evaluation indexes of the Postal distribution system and the efficiency of the system,the current situation of the system efficiency is introduced,and the problems existing in the system are pointed out.The reasons of inefficient distribution system are analyzed.Chapter 3 is the efficiency improvement design of the distribution system based on the order full process management.Based on the summary of a series of problems existing in the distribution system and the reasons for inefficiency,the optimization goal of the system efficiency is put forward,and the concept and design ideas of the order full process management are put forward.Improve system efficiency through the order full process management function operation.Chapter 4 is a case study of the order full process management to improve system efficiency.Take Jiangxi Post for example,this paper introduces the efficiency usage of Jiangxi Post Distribution System before and after the order full process management function module which is put on line,and combines with the evaluation indexes of distribution system efficiency,and adopts case analysis method and comparison analysis method,the effectiveness of the system efficiency is analyzed.Chapter 5 expounds the institutional supports to improve the efficiency of the distribution system.According to supplier management theory,customer relationship management theory and employee motivation theory,the author puts forward three aspects for improving the efficiency of the system from strengthening supplier management,strengthening customer relationship management,and increasing staff motivation.Finally,the paper summarizes the existing problemsand the reasons for the inefficiency of the Postal distribution system,and puts forward the conclusions and suggestions for improving the efficiency of the system through evaluating the indexes of system efficiency,combining the introduction of theory and the analysis of research.