Study On The Development Of Health Tourism Products In Wuyi County,Zhejiang Province

In the 1990 s,countries for the current economic development must take full account of the tourism industry,the various departments to formulate relevant policies to promote the development of tourism.The past two years the government has also increased efforts to implement the "paid leave" policy,the public release of huge travel demand.At the same time with the upgrading of people’s living standards,more and more people are willing to travel,and the demand for tourism services gradually increased,especially a lot of free exercise in the form of leisure tourism is very popular.Health tourism as a new format in the form of a set of activities and health tourism in one,more and more people of all ages.Since 2013,the relevant state departments to introduce policies and health tourism,guide and promote the rapid development of health tourism,health tourism regions have to create products with core competencies and unique selling points.Wuyi County is located in the middle of Zhejiang Province,the development of health tourism has both innate advantages,but also face a variety of challenges.This paper first introduces the background of the research on the development of health tourism products in Wuyi County,then explains the main purpose and significance of the research,and then expounds the research results of health tourism at home and abroad,and puts forward the research contents and methods of this paper.Secondly,it defines the concept of health tourism,health tourism product development,analyzes the characteristics,functions and product development mode of health tourism,discusses the Chinese traditional health care theory,Ecological civilization theory,leisure behavior theory,Maslow hierarchy Demand Theory and experience economy theory,and provides theoretical guidance for the development and research of Wuyi County health tourism products,At the same time,it draws on the successful cases of health tourism development at home and abroad,such as Japan’s Hokkaido Hot Spring Health care,Alpen,Die Alpine Wellness and Guangxi Bama Longevity Township,Shandong Longkou Buddha Light Health Valley town and so on.Thirdly,this paper investigates the health resources of Wuyi County,analyzes the present situation of the development of health tourism in Wuyi County,combs the existing types of health tourism products,and makes a questionnaire survey and statistics on the situation of health tourism market,and sums up the main problems facing them from two aspects of tourism resources and tourism market.At the same time,this paper analyzes the advantages,disadvantages,opportunities and challenges of the development of Wuyi County health tourism by using SWOT method.Finally,this paper puts forward the main countermeasures for the development of Wuyi County health tourism products,clarifies the general idea,market positioning and development principles,designs the regional layout and function,puts forward a central,three group of space layout,and perfects the product system based on hot spring health,cultural health,environmental health,sports and health care,diet and wellness,The suggestion of supporting facilities for the development of health tourism products is put forward.