The Current Situation And Development Countermeasures Of Sports Tourism Resources In Wuyi City

In the21st century, with the development of the domestic economy, the improvement of the people’s living standards, both china and other countries pay more attention to the leisure sports, and sports tourism is getting stronger. Sports tourism industry stand out from the traditional tourism with a perfect combination of traditional sightseeing tours and leisure fitness activities, which make tourists participate in the physical exercises while having a holiday. This will make the combination of multiple levels of tourism products come true.The objects of this article are the resources of the Wuyi sports tourism. The article focuses on the analysis and classification of Wuyi sports tourism resources through the methods of RMP analysis, SWOT analysis, document-data, interviewing, questionnaires, logical analysis and so on. It shows the basic of Wuyi sports tourism industry from the aspect of the natural resources, cultural and historical resources. It not only combines the current situation of traditional tourism and sports tourism industry, but also the Wuyi city’s social economic and basic services to support the status quo. By the means of SWOT analysis, it comes up with the location of sports tourism resources in Wuyi city, natural and cultural resources,"double world heritage" tourism brand and the advantages of policy. Meanwhile, it exists many disadvantages, such as economically backward, financing difficulties, lack of talents, late startup, deficiency of infrastructure and large seasonal contrast; it also has development experience in a casual era which brought momentum, new construction and the plan of big Wuyi area. However, it is also faced with the competition of tourism market at home and abroad, and the challenge of the influence in the domestic development. Aim at Wuyi mountains’status quo of sports tourism resources, it comes forth the development of strategic vision, strategic goals, development model, product composition, etc. Wuyi mountains should take a compound mode of development, dividing into different levels, according to scientific and orderly development of sports tourism resources, following the lead of sports and leisure exercise. Revolve around the scenic area to develop sports tourism product system. Standing features out, and building brands. We can create the Wuyi characteristic brand which contains sports tourism industry.