The Development Of Digital Tourism In Mount Wuyi And Its Countermeasure Research

With the further development of tourism,digital tourism has became the inevitable trend of modern tourism development. Digital tourism has changed the traditional tourism communication mode, guided the development direction of the tourism industry. Mount Wuyi as a world natural and cultural heritage site, is rich in tourism resources, has obvious competitive advantage, early in2001Wuyishan started the construction of "digital wuyi"to explore the digital tourism development path, after ten years of construction, the digital tourism has profoundly affected the tourism of the Mount wuyi. However, Mount wuyi tourism has problems in product development, brand building, marketing communications, construction of public service, development of electronic commerce and so on, restricting the tourism development of Mount wuyi. Product, brand and marketing work must be done in order to realize the transformation and upgrading of Mount Wuyi tourism industry.In combination with the practical situation of wuyi digital tourism construction, integrates the tourism resources, innovates the development of tourism products, improves the tourism brand image of Mount wuyi, strengthens the brand digital dissemination.At the same time do a good job in tourism public service, e-commerce, personnel training, work standards setting, etc.The purpose of this article is through the in-depth analysis of wuyi digital tourism construction situation, sets up the scientific digital tourism concept, explores the efficient digital tourism communication strategy, establishes and improves the digital tourism system, build an influential wuyi digital tourism brand, promotes the development of local tourism.