| In recent years,e-commerce has occupied a large part of the apparel retail market in China,however,the industry is facing unforeseen circumstances in aspects of opportunities and challenges.In business environment marked by internet,the data-oriented retailing concentrating on serving consumer experience broke down the barrier between online and offline,as a result,that diversify retail forms and increase the possibilities of new retail forms.Nowadays,lifestyle stores by new marketing practice where serve products related deeply to lifestyle have been also preferred by many consumers.Previous research points out the reason why the retailing market involved in lifestyle grasps business opportunities more and more is to gradual rising of spending power and paradigm shift in consumption concepts such as “experience economy”,“new retail” and “personalized consumption” in young generation.In addition,the paper draws lessons from former theoretical researches and studies on customers’ perceived gains and sacrifices.According to analysis of the 5 dimensions——sensual experience,emotional experience,thinking experience,behavioral experience and connectional experience,it continues to carry out empirical analysis and research based on customers’ perceived value,set up analyzing model and makes related explanation,in accordance with which,the paper proposes a hypothesis and gives out questionnaires with rational samples in line with the topic.It works out corresponding analysis of reliability,effectiveness,relativity,and regression of the valid statistics on basis of answered questionnaires.At last,the paper explores the design of garment collection Stores targeted at Chinese customers by means of case and data analysis.It applies the conclusions in the process of design to figure out the final design and sales schemes based on customers’ experience,which not only will enhance theoretical research in the industry,but also provides suggestions on new sales strategies for the development of clothes retailing industry.In the new era,clothing retailers are supposed to make innovation and breakthrough in traditional sales mode.They need to dare to try,transforming from relatively singular sales mode to mutual development with multiple brands and variates operating forms in an integrated way.It is one of the most crucial developing direction for clothing industry in the future that they will transform to lifestyle stores.The research is of practical importance for the long-term development of the clothes retailing industry. |
