Based On Perceptive Visual Angle Of The Customers In The Background Of Online Shopping Marketing Strategy Research About Physical Stores

The rapid development of internet technology in China made the birth of e-commerce. The gradually accelerating social pace makes the e-commerce fully manifested its advantage. Because of its size advantage, cost advantage, time advantage and superiority without geographical restrictions, online stores finally get rapid development after some ups and downs. Currently, the online stores’ development and growth continue to accelerate, and the online transaction volume has been renewed again and again, which show that online stores in our country have ushered their best period of development. In contrast the traditional physical stores have been badly affected, which can be confirmed by the slowly increasing transaction volume offline. At the same time, the operating costs of the physical stores are increasing continuously. All of the factors hinder the development of the physical stores. In the background of e-commerce, how physical stores to change their marketing concepts, how to develop their marketing strategies in order to cope with the attack of the online store, will be the contents we are going to talk about.This study has been divided into five chapters. The guided theory,an article summary of the study mainly expounds an study process about domestic and international customer’s perceived value, domestic and international marketing theories and network marketing theories Dynamic and dynamic domestic and international network marketing research marketing theory. The first chapter mainly introduces the theories which are the basis of this article to analyze and solve the problems. The second chapter is a comparative analysis of the current physical store and online shop in order to explain the development status of the physical store. According to the problems we can summary the main questions to be studied. The third chapter is the key part of this article. By investigating find out the reason and frequency of online shopping or the store shopping, as well as their perceived value and perceived risk factors,so that we can Provide support for the countermeasures.In the fourth chapter, combining the research questions we give the countermeasures based on the theoretical basis of the article and the survey data.