Honda 4S Shop Experiential Marketing Strategy Research

With the development of automobile industry, automobile industry leads to high profits in automotive industry many enterprises continuously sales market. However, with the current automobile sales market shift from a seller's market to buyer's market, affect the car falling profits and economic crisis, car sales 4S shop short several years after the brilliant,entered a period of adjustment, the main mode of Chinese car sales 4S shop marketing does not have unique competitiveness, so the innovation of automobile 4S store marketing strategy has been crunch time.The Honda Automobile 4S shop as the research object, the present situation of the Honda Automobile 4S shop was studied, in combination with the modern marketing theory and referring to the domestic and foreign manufacturers marketing model, analysis of its own 4S store in service, sales,customer service, information collection, market construction problems angle, targeted and creatively puts forward some thoughts andCountermeasures of experiential marketing model of the implementation of the Honda Automobile 4S stores, in order to ensure the smooth implementation of the experiential marketing strategy of Honda Automobile 4S stores, the current Honda 4S shop management, respectively from two aspects of internal, external, from strengthening brand building, staff management, after sale service,perfect after sales market construction,financial support, association, information collection,suggestions are made for the establishment of sales and service independent service modeeight aspects.