Business Plan Of Utoo Garment Collocation Service Company

Since China's reform and opening up, the light industry dominated by textile and apparel has flourished. It not only supplies the strong push for the national economic construction but also makes huge contribution to the improvement of people 's material living standards. After 30-year development, China has become the manufacturing base for the world's dress and the major consumer market. But more importantly, China's garment industry has actually run into the trouble under the shiny appearance.The shiny appearance includes the leading manufacturing capacity, perfect industry chain, advanced manufacturing equipment, cheap labor, many brands, large terminal sales channels and the broad market at home and abroad. The trouble is China 's garment industry is still in the product consumption stage, and it concentrates on the cost reduction to fight for market. At the same time, the innovation consciousness will never catch up under the vicious competition.This article seeks to break from the apparel industry sales stage, to consumer demand as the fundamental starting point, combining the advantages of traditional physical stores and Internet sales, put forward to provide customers with personalized private buyers, clothing with the business model and services. Enabling customers to ta ke the shortest time and lowest cost we can obtain for their own body, color, personality preferences and personalized clothing with the requirements of the occasion, and then manage the consumer's wardrobe. To guide the consumer demand and thus guide clot hing service model to promote the development of the apparel industry in transition. T he main contents are as follows.1. Introduce the fitted background of garment collection services produced, China's garment industry development history and current situ ation, problems need to be solved under the new era.2, Introduction of the company, the company's analysis of the advantages and disadvantages, and 7S model analysis.3, Using Porter's five forces and SLEPT model, equipped with advantages and disadvantages of the service industry, clearly define the opportunities and threats.4, Using SWOT matrix to determine the growth-oriented business strategy to take, according to the target customers and their needs and differentiated services to differentiate itself to select the characteristics of differential competitive strategy.5, Through the questionnaire data analysis, define the target customer groups: 1) age 30-40 years old, 2) annual income level of less than 200,000, 3) busy or do not know how to choose.6, Use the STP to identify specific target market, using 7Ps to develop a clear marketing strategy, and then carry out a detailed sale plan and marketing plan.7, the use of deductive induction way to analysis the company's operations and services, development of operational plan, including strategy maps, and organizational structures.8, Complete 5 years' financial reports which were based on series of proper financial assumptions.9, Summarizes the core content and ideas of this article, the future prospect s for the development of the garment collection service.