Research On The Development Of Fuling Pickled Vegetable Industry

At present,China’s agriculture in the process of development,the contradiction of industrial structure highlighted the characteristics of the stage.With the improvement of science and technology,new agricultural technology has been continuously developed and innovated,which has changed the situation of shortage of agricultural products in the past.Now agricultural products have shown a surplus state,which makes the development of agriculture fall into a bottleneck.Thus,it is urgent to adjust the agricultural structure to break the bottleneck period of agriculture.In addition,the land loss caused by soil and water loss in the three Gorges Reservoir area makes the local rural economy lag behind.Based on the promotion of domestic policies and the demand of rural economy,this paper,based on the background of accurate poverty alleviation,studies the development countermeasures of Fuling mustard.It is of great significance to promote local characteristic industries.Based on the local characteristics of Fuling,this paper takes Fuling characteristic industry as the research object.In the research,combining the current domestic policy and international situation,using the theory of product marketing and the theory of accurate poverty alleviation to analyze Fuling mustard industry,and to promote the local poverty alleviation and respond to the national policy.In this paper,the regional characteristics,industry,market and industrial structure of Fuling mustard are analyzed,and the existing problems and reasons are found through the analysis of various influencing factors of this industry.Based on the analysis,it is concluded that Fuling mustard has a low degree of industrialization in the industrial structure system,an unreasonable export structure of agricultural products and a lack of products for export agricultural products.Brand added-value and insufficient government support and other issues.Fuling mustard is the main local characteristic industry,if it can effectively promote and promote the upgrading and development of this industry,it will effectively promote the development of the local economy,promote the local per capita income,and provide security for the local people’s life.Therefore,based on the policy of precision poverty alleviation,combining the advantages and opportunities of local industrial structure,this paper puts forward the strategy of developing brand,and the coordinated development of vegetable industry and agricultural industrialization.Measures and suggestions for improving the participation mechanism of poor farmers in the operation of mustard industry.This research takes the specific characteristic industry as the research object,and takes the domestic policy and the domestic economic situation as the foundation.Therefore,this study can provide reference and guidance for related industries and similar regions,but also enrich the theoretical research of precision poverty reduction.