Research Of Z Bank Shenyang Branch Counter Operating Detail Management

The retail business is basic of a bank,relying on the platform and the development of banking business.It creates bank profitability directly.Detail management of retail banking is an important part of the fine management of the commercial bank,the management level directly affects the competitiveness of commercial banks.Thorough analysis of the management of outstanding enterprises,experience,it can help more enterprises less detours and faster development.Based on the detail management of large scale retail area of Z bank's Shenyang branch retail counter operation as the research object,analyzes the existing retail bank counter operation management problems,analyzes the causes of the problems,and puts forward the measures to solve the problem.Hope that through the analysis of the case of Z bank,to be helpful to improve China's commercial bank retail counter operation management level,and improve the competitiveness of China's commercial banks.First of all,this paper gives a brief description of the detail management theory.By combing the detail management theory,clarifying concepts,sorting out ideas,and providing the framework of analysis problems.Secondly,panoramic description of the Z bank detail management,the detail management of the specific content of Z bank in the development of business strategy and market segmentation based on the Z bank,bank business management standardized procedures,informatization and digitization efforts to improve management efficiency through.Again,the view from global to local,the status of Z bank Shenyang branch retail counter operating management analysis.Shenyang branch of Z bank in the detail management process to carry out counter retail operation,how to establish a piecework wage system,the coefficient of difficulty,strengthen the training,enhance job rotation and other ways,constantly seeking to improve the management scheme of counter operation;thirdly,through the analysis of the existing Z bank Shenyang branch retail counter operation management the problems,such as branch personnel arrangements are not reasonable,skilled staff to operate,employee execution generally decreased,and in-depth analysis of the causes for banking fine management system needs to be improved,embodied in the human resource planning deficiencies,employee incentive,improper counter operation business types,business innovation and business training is not synchronized;finally,put forward the Z bank Shenyang branch retail counter operation management improvement measures.Including:the change of personnel management process,deepen the operation process management standardization,data correction of the assessment results,optimize the allocation of human resources,"ladder pricing" and "learn to redeem the bonus and other innovative incentive management staff in operational effectiveness assessment.