Competitive Strategy Resarch Of TM Hot Spring Hotel

As the living standards improves,the demand for tourism in China is increasing,and the tourism in China is also booming.The hotel industry,as an important industry that has developed along with the tourism industry,has entered the rapid development stage.While the leisure resort hotel has become a key industry in all kinds of scenic spots for its close relationship with the scenic spots.At the same time,people pay more attention to the leisure and relaxation in the tourism process,and their acceptance on various new services and new products is constantly improving,bringing greater development opportunities for the leisure resort hotels.Hot springs are rare natural resources.And the hot spring bath,as a traditional way of leisure health care,has been deeply accepted in China,and its value in leisure resort tourism is being gradually explored.The underground hot spring water reserves in Yichun are abundant,the water quality is excellent,and it is rich in selenium,which is rare in the domestic hot springs.In this paper,the leading TM Hot Spring Resort Hotel among the hot spring hotels in Yichun is taken as the research example,and the competitive strategy of TM Resort Hotel is analyzed by using various research methods and combining related theories of strategic management.Firstly,the research background is expounded,and the research status of strategic development of hotels at home and abroad is understood by combining the competition strategy theory and the differentiation strategy theory.Secondly,in policy environment,economic environment,social and cultural environment and scientific and technological environment,the external environment of TM Hot Spring Resort Hotel is analyzed in detail from a macro perspective,and the evaluation matrix for external factors is constructed.Thirdly,the internal resources are analyzed in detail from the perspective of internal resources and main capabilities,and the evaluation matrix for internal factors is constructed.Fourthly,by using the SWOT strategy analysis model,the strengths,weaknesses,opportunities and threats of TM Hot Spring Resort Hotel are analyzed in this paper,and the so strategy is selected,and the differentiation competitive strategy that best fits the development of the TM Hot Spring Resort Hotel is determined.Based on the above analysis and research,TM Hot Spring Resort Hotel can implement competitive strategy in developing differentiation products,innovating quality services,optimizing organizational structure,adjusting marketing models,strengthening team building,building corporate culture and sustainable development,so as to break the shackles of traditional hot spring hotels in this region and become a famous hotel in Western Jiangxi and even in Hunan,Hubei and Jiangxi.