Research On E-commerce Mode Of Agricultural Products Based On Integration Of Supply And Demand

Through the research on the current development situation,development mode,existing problems and essential attributes of agricultural products e-commerce,this paper innovates the agricultural products e-commerce mode with the balance of supply and demand as the core idea,so as to solve the problems of poor sales,poor demand of rural agricultural products,and the current situation of high prices of urban agricultural products,which is not fresh enough.Solve the contradiction between supply and demand of agricultural products.This research uses many research methods such as investigation,observation,literature research,empirical research,interdisciplinary research,functional analysis,experience summary,thinking method to analyze agricultural e-commerce,and puts forward a new business model of agricultural e-commerce based on the integration of supply and demand.On the basis of the Internet and e-commerce technology,the Internet of Things technology,block chain technology,video live broadcast technology and other new technologies are integrated.By building an e-commerce trading platform for the integration of supply and demand of agricultural products,the suppliers(producers),demanders(wholesalers and end-users)of agricultural products are linked together,as well as various service providers.Under the guidance of the core concept of "supply-demand integration",the producer and the demander should match the quantity of supply and demand beforehand,and the demander should take part in the production activities of the supplier in advance according to the quantity of supply and demand agreed upon by both parties.The supplier will put part of the money obtained beforehand into production.The model breaks the disconnection between production and demand in traditional agricultural products supply and marketing,realizes the integration of supply and demand,and solves the deep contradiction between supply and demand.