The Study On Strtegic Program Of Xi'an Subsidiary Bank Of Huaxia Bank

In 2008,China's financial industry has got speedy development whereas many problems have appeared simultaneously.China's financial industry has got opportunities while facing strict challenges.Xi'an Subsidiary Bank of Huaxia Bank was founded in 2003,in the recent five years,it has had integrated networks and service market system and it has owned certain customer group.The business of property incur debt has formed preliminary scale and the profit of management has risen year by year.The bank has wined its influential position in the financial market of Shaanxi.Under the circumstances of present financial competition,year 2008 to 2012 will be a vital phase in the procedure of development of Xi'an Subsidiary Bank.With the above background the paper does research into developing task,aim and strategy of Xi'an Subsidiary Bank of Huaxia Bank on the basis of using document,investigation mathmatical statistics and models.The major research content are:summarization of enterprise strategic theory,the present developing condition and task of Xi'an Subsidiary Bank of Huaxia Bank,the analysis of the bank's internal environment,the analysis of the bank's external environment,the bank's task,target and strategy,the strategic implementation of Xi'an Subsidiary Bank of Huaxia Bank.And the key attention is put on the research of strategic matching,strategic choices and strategic production of Xi'an Subsidiary Bank of Huaxia Bank.According to the research into the above issues,the paper draws the conclusion:Firstly,the precondition for the future success of Xi'an Subsidiary Bank of Huaxia Bank is to formulate correct strategic programm and the key piont to obtain success is to put the strategy into effective implementation.Secondly,in the future five years,the strategic target of the bank is to implement attacking strategywhich is based on market developing,market permeating and product developing;Thirdly,the core target of realizing maxium value is to combine modern technology with traditional running means together with closly conneting with government,enterprises and people so as to promote the economic stability and prosperity.