Research On The Transformation Of Retail Business Of China's Commercial Banks Under The Background Of Big Data

Since 2016,under the dual background of shifting economic growth rate and strict financial supervision,Banks have faced bottlenecks in traditional public business.Compared with public business,the advantage of retail business is that it is less affected by the economic cycle,while the profit of public business is more affected by the economic cycle.Retail banking also has the advantages of low capital consumption,risk diversification,low defect rate,good business growth and stability,great cross-selling potential and strong bargaining power of Banks.Many Banks have been conducting retail transformation to explore new development ideas.The liberalization of interest rate liberalization,the continuous increase of residents' income,the change of consumption concept and other factors have brought new development space to the retail business of commercial Banks in China,and the transformation of the retail business of commercial Banks in China has become an inevitable trend.With the development and application of a series of new information technologies such as big data,cloud computing,blockchain and artificial intelligence,we have opened the door of Fin-tech era and provided the direction for the transformation of retail business of China's commercial Banks.How commercial Banks seize this opportunity to enhance the strength of financial services and technological innovation,give play to the value of data,optimize customer experience and increase customer stickiness has become an important subject for commercial Banks.Based on the background and development of China's retail market present situation,through the analysis of the era of big data some problems of the retail business of commercial bank in our country,and draw lessons from the successful experience of domestic and foreign commercial bank retail business transformation development,from the science and technology support,marketing strategy of commercial Banks,risk control,organization structure and so on four aspects has carried on the analysis of the transformation,points out the development direction of the retail business and put forward to further improve the infrastructure construction,set up good enterprise culture,pay attention to personnel training and incentive system and so on,to promote the transformation of the commercial bank retail business steadily forward some effective countermeasures and Suggestions are put forward.