Research On The Application Status And Strategy Optimization Of Big Data In Retail Banking Of Chinese Banks

With the development of information technology,the level of data processing has been improved.The sources of data are becoming more and more extensive.Since the term "big data" was first proposed in 2005,after more than ten years of development,big data technology has brought great help to our production and life.China attaches more and more importance to big data technology.In the "13th five-year plan",it is more important to take big data as China's economic development strategy.In addition,the big data mining research institute and the basic theory research institute of big data statistics have been established in China to improve the basic research ability of big data and provide technical support for the application of big data in various industries in China.At the same time,with the development of interest rate liberalization and mobile Internet technology,China's banking industry is facing unprecedented challenges.As retail banking contributes more and more to Banks' profits,it is urgent for Banks to transform their business to retail banking.However,in the face of competition from Internet finance companies brought by mobile Internet technology,the retail business of domestic Banks is also greatly affected,and the competition mode of retail banking needs to find new ways.The application of big data technology undoubtedly brings new ideas to the development of retail banking.Starting from the application of big data technology,this study selects the bank of China as the research object.As a world-famous state-owned bank,the bank of China has a wide range of businesses and advanced development ideas,and has good conditions for big data research.By studying the big data research theory and combining the research status of the retail business of Chinese Banks in big data,this paper finds out the existing problems in the big data research and proposes relevant optimization measures.It provides a theoretical basis for the research on big data in China's banking industry and a reference method for domestic Banks to apply big data.