Research On Profit Model Of Bilibili Inc.based On Financial Analysis

At present,China's two-dimensional users have reached 300 million,which will form a huge entertainment market.Based on the considerable amount of the two-dimension users and the broad market prospect,the investors is actively deploying the two-dimensional industry.Among many two-dimensional companies that investors pay attention to,BILI has the most eye-catching performance.As a leading enterprise in the two-dimensional entertainment,BILI have been obtained several rounds of financing from Tencent and Ali,with the massive support.In 2018,when BILI went to the US for IPO,it did continue to actively explore the pace of the profit model.While obtaining financing,BILI also actively deployed in the two-dimension industry.The profit model has positive reference impact on the development of China's two-dimension industry,and it also has great practical significance for improving China's cultural soft power.This paper adopts the combination of literature research and case study,clarifying the research background firstly,as well as researches purpose and research significance,and introduction of the research ideas of this paper.Then it reviews the literature on profit model and financial analysis.Secondly,on the basis of the relevant literature and theory,taking Bilibili as the research object,the paper analyzes the profit model as the starting point and the various profit factors of Bilibili;this paper uses financial analysis as the quantitative model of profit.The evaluation criteria,by analyzing the financial data of the company,identifies the problems existing in the present profit model: Unbalanced source of profit structure,sustained four years of losses.And try to find the causes for these problems.They are: the scope of profitable objects is narrow,and other businesses are facing bottlenecks.Moreover,the cost is high.Finally.based on the results of the financial analysis,the recommendations for optimizing and improving the present profit model are given: optimize the structure of profit sources,improving the content operation,and seeking more cooperation.