Research On The Development Of Corporate Business Of Industrial And Commercial Bank Of China A Branch

Nowadays,China is under a stage of fluctuation of the economic cycle and the supply-side reform is continuously strengthened.The overall macroeconomic slowdown and the financial regulatory policy are becoming increasingly cautious.The introduction of policy of interest rate marketization together with the continuous innovation of Internet finance,which increased both the challenge of asset quality descending and science and technology innovation of traditional banks.As an example bank in Hohhot,the sub branch A of ICBC developed steadily with a comprehensive business whose individual service is in the lead of the Hohhot and even the whole Inner Mongolia area.However,due to the relatively late beginning of public business and the impact of economic situation change as well as Internet finance,the way of making profits relying on large customers has been challenged.The slow development of public business has become the bottleneck business which restricts the business development of Branch A.Therefore,it is imperative for Branch A to promote the development of public business.By combining the theory and practice as well as the method of comparative analysis,this paper put forward that there are several problems existing in the public business of Branch A.Firstly,the business management concept is single and the volume of public service is relatively small.It is solely dependent on asset service and the marketing of public service is not positive.Secondly,the growth of public deposits is faltering and the degree of concentration of customers is high,such as relying too much on major customer,lacking of quality resources and small contribution of middle and small sized enterprises,leading to a slowdown of major services growing.Thirdly,the loans delivery is developing slowly and the asset quality is declining.In addition,the structure of public customers is not excellent and the number of quality customers is insufficient.Furthermore,the public intermediary service moves slow.This paper takes Branch A as the research example to analyze from three different aspects,namely bank deposits,loans,and other public services by combining the current supply-side reform,political decentralization reform and innovation-driven situations based on the current situations of public services of Branch A.Besides,this paper tries to explore the differentiation strategy of Branch A from different aspects,promote the management model and innovative marketing ideas,improve the product's technology and performance assessment as well as the talents strategy,differentiated management of resource advantages exploring and innovative management work ideas so as to meet the demands of business development in Branch A.