Research On The Competition Strategy Of Bank Card Receipt Business In UMS Branch Of Henan

With the continuous development of economy and science and technology,the continuous improvement of national income,people's awareness of consumption is increasing,bank cards have gradually become an indispensable means of financial payment in people's daily life.Moreover,bank card receipt business is not only an important source of income for bank intermediary business,but also one of the most important business in all third-party payment institutions.At present,the market competition of bank card collection business has entered the white hot degree.The major banks have taken advantage of the resource advantage of the network to seize the market share.The competition among other third party payment agencies is also aggressive,and there is also the impact of Alipay,WeChat and other mobile payment on the bank card acquiring market.Henan Branch of UnionPay Business,as the largest receipt institution in the bank card acceptance market in Henan Province,how to maintain the original receipt business income and cope with the fierce market competition environment has become a top priority.Since September 6,2016,the Notice on Improving the Pricing Mechanism of Bank Card Fees issued jointly by the National Development and Reform Commission and the People's Bank of China has been formally implemented,and the market of bank card acceptance in China has entered a new stage.As a specialized billing institution,only by constantly seeking to improve the shortcomings of enterprises themselves and adopting competitive strategies suitable for their own business,can they have a long-term foothold in the billing market.Henan Branch of UnionPay Business,therefore,effectively chooses a competitive strategy suitable for bank card receipt business in the current period.Based on the theory of enterprise management competition strategy,this paper studies the selection and implementation of competition strategy for bank card receipt business of Henan Branch of UnionPay Commerce.Firstly,according to the existing knowledge,this paper briefly introduces the related concepts of bank card receipt business,and combs the relevant theories of competitive strategy.Secondly,according to PEST analysis,Porter's Five Forces Model and enterprise capability analysis,the external environment and internal environment of bank card receipt business of Henan Branch of UnionPay Business are analyzed.Then,the competitive strategy of bank card receipt business in Henan Branch of UnionPay Business is summarized and selected by SWOT.Finally,based on the idea of differentiated competition strategy,this paper expounds the strategic planning and strategic choice of bank card receipt business.Therefore,it is difficult for competitors to replicate the differentiated characteristics by adopting the differentiated competitive strategy,which is accepted by most customers and used the differentiated advantages to enhance the overall competitiveness of bank card receipt business of Henan Branch of UnionPay Commerce.