Research On The Management Performance Evaluation System Of IFLYTEK Co.,LTD.

Human beings are stepping into the age of intelligence with extensive standardization and mass production.The typical feature of this era is that the society is gradually showing “micronization”,that is,individual behaviors and hobbies can be left behind by data and connections,and any small personalization needs will be gradually satisfied.The genes of intelligent business will be self-iteration based on data intelligence and network cooperation.Machines will be endowed with the abilities of perception,cognition,thinking,reasoning and so on.Artificial intelligence(AI)will become an important part of business behavior.Modern companies are generally regarded as the contract community of various stakeholders.The internal and external development environment is becoming more modernized and the responsibility of the enterprise is becoming more diversified.The management performance evaluation is the core of management control.The construction of the performance evaluation system is related to the success of the enterprise and the sustainable development.As a leader in the field of artificial intelligence voice technology in China,IFLYTEK is the only “National 863 Plan Achievements Industrialization Base”,the“Key Software Enterprise in the National Planning and Layout”,and the“National High-tech Industrialization Demonstration Project” with the direction of industrialization of voice technology in China.It has became the formulation of voice technology standards.Based on the research results and practical experience of enterprise performance evaluation at home and abroad,this paper analyzes the current situation of IFLYTEK management performance,puts forward the basic principles of IFLYTEK management performance evaluation and constructs the management performance evaluation system.At the same time,60 artificial intelligence information high-tech quoted companies,such as Shanghai Stock Market and Shenzhen Stock Market,are selected as samples to apply the financial data in the last three years,and then strategies are put forward to improve the performance of IFLYTEK.Main conclusions are as follows:(1)Relying on the scientific research advantages of the Chinese University of Science and Technology,IFLYTEK had entered the intelligent voice industry earlier,and accumulated competitive advantages in intelligent voice.However,with the changes of market competitive environment,the enterprisesrepresented by Baidu and Ali in the intelligent voice industry have saved many steps of establishing voice models through in-depth learning,thus reducing the difficulty,time and cost of development,gradually changing the whole market competition pattern,weakening the market competitiveness of IFLYTEK.(2)Facing the market competition,IFLYTEK has gradually chosen diversified market strategy,which is from a single product to a multi-product,multi-field “platform and track” business model.(3)Although the main revenue of IFLYTEK has been growing at a high speed,there are still some problems in its profitability,profit quality,operation ability and growth ability: the structure of assets and revenue is not reasonable.Especially,the proportion of accounts receivable in business income remains high for a long time,which leads to the weakening of the bargaining power of enterprises in the industrial chain.The operating profit before interest and tax did not increase in proportion with the business income,the growth rate of marketing expenses was high.The operating ability was unstable and increasingly weakened,mainly due to the unsatisfactory accounts receivable and inventory turnover ratio.Operating income in cash flow content is relatively low,and profit quality is poor.Comprehensive Evaluation of IFLYTEK in artificial intelligence of informational high-tech enterprises is that its operating performance is at the median level.(4)IFLYTEK should adhere to the strategy of diversification,through the way of forward and backward integration,strengthen concentric and mixed diversification to penetrate the market,and then reach the goal of enhancing the growth strategy.Through the way of optimizing the product structure and market layout,controlling the cost,enhancing the ability of debt management,improving the level of financial management,the ability from transforming science and technology to promote profitability and profit quality.Through the renewal of the concept,optimization of product structure and corporate governance system,optimization of organizational structure,establishment of dynamic alliances and other ways to improve operational capabilities.(5)IFLYTEK should rely on the leading advantage in the market segment,builds up a industry chain and ecological layout,and carries out continuous in-depth learning and self-iteration around the two core elements of data intelligence and network collaboration.Only in this way can it be possible for IFLYTEK to gain a stable competitive position in the future.