Case Analysis Of JD Supply Chain Financing Effect

With the development of Internet technology,e-commerce platforms are becoming more and more popular in China,and the scale of e-commerce transactions is also increasing.The competition in the e-commerce industry is becoming more and more fierce,and with the implementation of cross-border e-commerce retail import tax,electricity The commercial industry is not able to take the lead in the competition by price war.How to solve the limited financing of e-commerce platform merchants,innovate business models,and improve the core competitiveness of e-commerce platform has attracted much attention.In the research process,the literature research method,case analysis method and the combination of quantitative analysis and qualitative analysis are mainly used in the research.The literature research method studies the related theories of supply chain financing,including transaction cost theory,information asymmetry and supply chain management theory,expounds the meaning and characteristics of supply chain financing,and defines the concept of financing effect of this paper.Analysis method of financing effect.In terms of case analysis,it elaborates on the motivation and development process of JD's supply chain financing and uses the combination of qualitative and quantitative methods to analyze the effects of JD's supply chain financing from financial and non-financial aspects.Through analysis,JD has developed a supply chain financing business based on solving the problem of limited financing for platform merchants,reducing its own financing costs and operational risks,and improving the value of the supply chain.In its development process,it can be divided into two stages,one stage is In the stage of bank-enterprise cooperation,the bank's funds are used to conduct supply chain financing business with the participation of banks.The other stage is the stage of own funds.In the stage of own funds,the participants only have JD itself and the merchants who need financing.The effect of JD's implementation of supply chain financing is very obvious.In terms of finance,JD has accelerated the collection rate of accounts receivable through supply chain financing business and improved the efficiency of capital use.In terms of business performance,after JD implemented supply chain financing,The company's operating income has been greatly increased,and its losses have been gradually reduced.Customers have maintained that JD has implemented supply chain financing business,which not only provides customers with financing convenience,but also increases customer's stickiness and has always been ranked first in market possession.Second,in terms of customer acquisition,JD's user activity has been continuously increasing.In terms of internal processes,JD's inventory turnover days are very short,and it is in a leading position in the industry.In terms of learning and growth,JD has increased research and development and maintained its own.Core competitiveness,through the implementation of supply chain financing JD to expand brand awareness,become a model in the industry.After in-depth exploration of the entire case,it is concluded that the establishment of a sound credit evaluation mechanism in the supply chain financing business,the improvement of information technology,the expansion of funding sources and the prevention of excessive role-induced costs increase Cariy out reference and reference for supply chain financing business.