Studys On Competitive Advantage Of Rice Industry In Tianjin Based On Differentiation Strategy

The "no.1 central document" proposed in 2017 to "stabilize rice and wheat production,ensure absolute food security,and focus on the development of high-quality rice",and stressed the "focus on promoting agriculture to improve quality and efficiency".Rice is the The "no.1 document" issued by the central government in 2017 proposed to "stabilize rice and wheat production,ensure absolute food security,and focus on developing high-quality rice",and stressed that "efforts should be made to improve the quality and efficiency of agriculture".Rice is the special advantage industries in tianjin,tianjin rice planting area of457000 mu(Tianjin municipal bureau of statistics 2017),in recent years,tianjin municipal party committee municipal government attaches great importance to XiaoZhanDao industry development and brand building,have produced a batch of rice processing enterprises,XiaoZhanDao production and the development of brand promotion and therefore got the restorative.However,due to the constraints of internal and external factors such as resources,technology,brand,market,etc.,the development of tianjin rice is still facing challenges.How to sustainably improve the competitive advantage of tianjin rice industry has become a difficult problem for the development of tianjin rice.In order to improve the competitiveness of tianjin rice industry,it is necessary to get out of the current dilemma of "homogenization" of rice brand development and improve the core market competitiveness of the industry itself.In the paper,through literature review based on the theory of differentiation strategy and value creation and other related theories,the development of rice industry in tianjin evaluation system on the current situation and resources current situation analysis,from the key factors influencing the competitiveness of rice industry,depth excavation potential advantage resources in tianjin rice industry,the current ignored even bad resources into valuable resources,and then into the future of tianjin rice may form in the development of competitive advantage.In order to build a sustainable and green rice industry with tianjin characteristics.