Comprehensive Financial Analysis Of Ningde Times Company Based On Harvard Framework

In recent years,the new energy industry has developed rapidly and has great potential for development,but the financial analysis of the new energy industry is almost the traditional way of financial analysis.Traditional financial analysis is usually only a simple analysis of financial ratios,ignoring the macro-environment,industry competition environment,accounting policies and accounting estimates that enterprises are in,and there are some limitations.Therefore,the conclusions drawn from financial analysis often deviate from the actual situation of the company and are not conducive to the future development of enterprises.The Harvard analysis framework avoids many limitations of traditional financial analysis.It can make a more comprehensive and accurate analysis of enterprises,identify the risks faced by the development of enterprises and put forward targeted countermeasures and suggestions.Therefore,this paper chooses Ningde Times Company,which is a representative of the new energy industry,as the research object,and uses Harvard analysis framework to analyze Ningde Times Company.This paper mainly studies from the following five parts.The first part is the introduction part;The second part is an overview of relevant theories.This part mainly expounds the concept,method and limitation of financial analysis,the four dimensions of Harvard analytical framework and its comparative advantages;The third part is the background analysis of Ningde Times Company introducing Harvard Framework.Firstly,it introduces the basic situation of the enterprise,then it studies the problems existing in the current financial analysis of Ningde Times Company;The fourth part is the application of Harvard Analysis Framework in Ningde Times Company.This part is the core content of this article,from the strategic analysis,accounting analysis,financial analysis,prospects analysis of the four levels of Ningde Times Company carried out a comprehensive analysis;The fifth part is about the risks and Countermeasures Faced by Ningde Times Company in its future development.