Competitive Strategy Research Of Mingzhe Property Enterprises

With the advancement of the globalization process,the management concepts in the western countries have gradually spread to China.It has affected the development trend and speed of Chinese enterprisesIn today's "strategic winning" era with increasing competition in the market,the ways of building core competitiveness of enterprises and the selection of different competitive strategies to successfully cope with industry competition have become an inevitable question.Going beyond the existing competition and finding a differentiated orientation is not only important for the sustainable development of the research object,but also has a positive reference for the future development of the property management industry.Based on the relevant materials on Mingzhe and the property management industry,this paper explains and analyzes the advantages and disadvantages of Mingzhe Property Management Enterprise.Furthermore,it proposes solutions for executing differentiated competitive strategy through the reference of strategic research and management theories.This paper first explains the background of Mingzhe's implementation of strategic management and outlines the current status of global strategic development theory.Then,it clarifies the advantages/disadvantages and opportunities/threats of Mingzhe through analyzing the internal and external competitive environment of Mingzhe using mainstream strategic management theory based on an overview of the China's property management industry.On this basis,this paper elaborates and analyzes the suggested competition strategy of Mingzhe and its opponents.It therefore derives that Mingzhe should adopts a differentiated competitive strategy through penetration and expansion.Finally,from the market differentiation,differentiation enterprise culture,differential product,differential brand four point of view,to differentiate Mingzhe's property analysis,and from the aspects of differentiation system scheme and capacity building,adopting differentiation competitive strategy of Mingzhe's property some suggestions are put forward.