Research On The Development Strategy Of A Company's Pig Insurance Business

China’s agricultural insurance started relatively late,although after recent years of development and national policy support has been relatively popular and stable,but still in the primary stage.Facing the rapid development of China’s agriculture,the insurance services provided by the existing insurance companies can no longer match with it,especially the pig farming industry which has experienced major diseases and environmental improvement in recent years.China’s pig farming industry is developing towards large-scale and standardized direction.The continuous improvement of pig farming production and management level is conducive to reducing the risk of pig production,which is also a rare opportunity for the development of pig insurance business.At present,the service level of pig insurance company obviously can not meet the development needs of pig breeding industry.For insurance companies,we must overcome the excessive dependence on the relevant government departments under the traditional mode,face the problems and difficulties in the development of pig insurance business,and face some blank areas of pig breeding industry,we must take the initiative to study and solve problems,enhance competitiveness and expand the market.To improve the service level of the development strategy,really do a good job in the pigs insurance business start and development,in the form of insurance to improve the majority of pig farmers to natural disasters,epidemics,price fluctuations and other multiple risk resistance,while increasing the company’s income,to achieve economic and social benefits win-win situation.Therefore,from the perspective of county agricultural insurance companies,through literature research,field investigation,case analysis,in-depth study and analysis of the external and internal environment of A company.Especially,this paper probes into the present situation,market prospect,development opportunity and competition situation faced by A company,and puts forward the necessity and urgency of further developing pig insurance business.At the same time,through actual case analysis,it puts forward the problems and causes of A company.According to the results of the analysis,the development strategy of pig insurance business of A company is studied from the angle of enhancing internal ability and perfecting service strategy.It is put forward to strengthen the construction of pig insurance service team,optimize the process of insurance and claim settlement of pig insurance business,establish the linkage mechanism between pig insurance and harmless treatment,develop new products,and popularize the application of Internet plus pig insurance,the establishment of premium dynamic adjustment mechanism,and the provision of value-added services and other specific suggestions and measures provide reference and significance for insurance companies to develop pig insurance business and to establish other livestock insurance types,and expect to enhance the development level of agricultural insurance companies in China,and better through insurance.Serve the purpose of agricultural production development.