| Since 2015,China’s e-commerce has witnessed rapid development.The rural e-commerce,as an important ways to targeted poverty alleviation and the strategy of rural revitalization,has gained far-sighted advancement.Governments at all levels have issued a number of rural e-commerce industry development policies.It is of great significance to analyze this polices and put forward some suggestions so as to push ahead the strategy of rural revitalization.This paper views Guizhou province as the main research object and based on the analysis of e-business,rural e-commerce,e-business policies and the research of such literatures as e-business policies.First of all,research the background of economy and society,policies and science of the development of rural e-commerce in Guizhou province,so as to explore the evolution of the development policy of the rural e-commerce industry in Guizhou province.Second,on that basis,through the construction of the text analysis framework of the rural e-commerce industry development policy of Guizhou Province,this paper collects and codes the samples of rural e-commerce policy which is issued by Guizhou province.Third,with the usage of the content analysis and other research methods,this paper will analyze these selected samples,the relationship among policy text measuring,time measurement,and main subjects,and the characteristics of policy tools,and conduct analysis on the performance of the development policy of rural e-commerce of Guizhou province from the respect of economy and society.Last,effectively conclude the above analysis and conduct related results,and then give optimized and targeted suggestions for solving such problems as weak theme and single development of main body in the development policy of Guizhou province. |
