| With the continuous development of the national economy,the consumption level of rural residents has been increasing and the consumption structure has been continuously upgraded.At the same time,the poverty situation of rural residents has also been greatly improved.The upgrading of the rural residents’ consumption structure has had a major impact on rural social and economic life.This impact has penetrated into rural poor families,affecting their poverty status from two levels of income and expenditure.Therefore,it is of great theoretical and practical significance to systematically study the poverty reduction effects of rural consumption structure adjustment.This paper takes the rural poor households as the research object,uses a combination of qualitative analysis and quantitative analysis,empirical research and normative research methods to analyze the current rural residents’ consumption structure adjustment and rural poverty status,and discusses the adjustment of consumption structure to rural poverty.The impact mechanism has empirically tested the poverty reduction effect of rural households’ household consumption structure adjustment,and put forward the countermeasures for the optimization of rural consumption structure with the goal of reducing poverty.The current research on the adjustment of rural consumption structure shows that food consumption expenditures have gradually decreased,while other types of consumer spending have gradually increased.The research on the status quo of rural poverty shows that with the change of the poverty standard in ten years as a turning point,the poverty rate has decreased year by year,and the rate of poverty has risen rapidly due to the promulgation of new poverty standards.The mechanism shows that the upgrading of the rural residents’ consumption structure has positive and negative effects on rural poverty reduction from both income and expenditure.From the perspective of expenditure,as the overall consumption structure of farmers has been escalating,the prices of basic household products have declined due to the shrinking demand,which has enabled families of poor households with consumption of basic household items to be able to save relative daily consumption expenditures.In order to reduce poverty,on the other hand,blindly spending ahead of time,regardless of the actual situation,will lead to an increase in their spending,thus increasing their poverty levels.From the perspective of income,the upgrading of the rural consumer structure has led to a reduction in the demand for basic consumer goods by rural residents,which has led to a drop in their prices.This has made rural poor households,which primarily spend their basic consumer goods,effectivelysave on consumer spending and help reduce rural poverty.It has a positive effect on poverty reduction in rural areas;the rural poor have an upgrading of non-adaptable consumption structure under the effect of the consumption herd,which increases their household expenditure,hinders the reduction of poverty,and has a negative effect on rural poverty reduction.The empirical test shows that the Engel coefficient of rural residents contributes most to the explanation of the incidence of rural household poverty,with an average explained contribution of 33.3761%;followed by the net income of rural households per capita,the degree of change in rural residents’ consumption structure;other endogenous The contribution of variable interpretation is slightly lower.According to the average explained contribution from large to small,the rural consumer price index is 7.9066%,the rural household consumption level is 1.2911%,and the rural household consumption level index is 0.7339%.Based on the above research,this paper puts forward a strategy of optimizing the rural consumption structure from the perspective of poverty reduction,and believes that we should establish a scientific consumption concept,cultivate scientific consumption habits,and diversify and broaden income channels.As well as relevant government departments,they have macro-controlled rural industrial structure,strengthened rural environmental construction,and supported and ensured policies to promote rural poverty reduction. |