Research On The Construction Of Collective Memory In Rural Tourism Destinations

The social and cultural changes in tourist destinations first began with the influence of foreign scholars on tourism.In the study of the changes of social and cultural culture in existing tourist destinations,most scholars generally choose to study and explore certain specific cultural symbols and pay more attention to the changes in culture itself.While ignoring research on people,collective memory is a new perspective to re-understand the social and cultural changes in tourism.At present,under the background of social and cultural changes in tourism destinations,traditional villages in China have been declining or even disappearing.Protection and continuation of rural memory have become an important issue in the strategy of rural revitalization.Intangible Cultural Heritage Memory as an important part of rural memory,its construction and inheritance has also become one of the core issues of current Intangible Cultural Heritage protection and utilization.On the basis of literature review and memory theory,we first built an analysis framework of memory of rural memory including memory subjects,memory carriers,and memory space in the context of social and cultural changes.Through in-depth interviews and content analysis,etc.This paper analyzes Yangjiabu's social and cultural changes and the evolution of Yangjiabu's memory space,explores the construction process and influencing factors of collective memory based on residents and tourist groups,and summarizes the results and features of memory construction respectively,and finally draws conclusions and discussions.The article is divided into six parts: The first part is the introduction part,which mainly includes the research background and significance of this article,research objectives and key issues,research framework and research content,research methods.The second part is the review part,including the review of the research on the social and cultural changes in the tourist destinations and the research progress of domestic and foreign tourism memories.The third part is the evolution of Yangjiabu's social and cultural changes and the spatial evolution of memory,mainly including Yangjiabu and cultural symbol overview and Yangjiabu's social and cultural changes and the evolution of memory space(including symbolism,production,living,and commercial space).The fourth part is the collective memory construction process and influencing factors.The fifth part is the collective memory construction characteristics,from the cultural landscape,festivals and physical practices,the memory construction of residents and tourists was compared.The sixth part is the conclusion and outlook.It mainly summarizes and discusses the conclusions of this article,and points out the innovation and research insufficiency.