Studies On Development Of Rural Tourism In Yangjiabu

At present, the developed countries in the world, rural tourism is being favored by more and more tourists, has become the important part of tourism industry. Although China’s rural tourism started late, but rapid development, especially in 1999 the "Golden Week" holiday period, the development of rural tourism sudden warming. However, due to China’s rural tourism is still at the initial stage of development, still lack of theoretical guidance of mature, in the actual operation process, there are some factors which restrict the development and problems of rural tourism, health, sustainable development. In this paper, Yang Jia Bu, Weifang city as an example, discusses how to guide the rural tourism sustainable development road, trying to provide some reference for the future development of Yangjiabu the further development of rural tourism industry.Firstly, based on the research results of rural tourism on the basis of the present, from the concept of rural tourism, characteristics, generation and development, domestic and international developments in the areas of rural tourism, has carried on the system analysis. Reviews the research status of rural tourism at home and abroad; to define the concept of rural tourism, makes a clear distinction between the rural tourism and ecological tourism, agricultural tourism, Nongjiale tourism form.Secondly, based on the basis of market research, understand the situation and consumer preference by using the SWOT analysis method focuses on the analysis of the Weifang City, Shandong Province, and the attitudes of rural tourism; analysis of the current situation of rural tourism of Bu Yang, points out the existing problems of rural tourism Yang Bu: rural tourism innovation ability is insufficient, lack of human resources in rural tourism rural tourism, regional linkage weakness, culture is lack of deep mining area, follow-up construction, resource waste, rural tourism industry chain is short, and other industries lack of linkage, product single, failed to achieve the complementation of difference, part of the rural environment not beautiful, scenic areas with poor sanitation problems etc..Thirdly, combined with the influence factors, put forward the general idea about promoting the development of rural tourism in Yangjiabu, we point out the development strategy of Yangjiabu rural tourism industry organization is the development of special resources, deepening the characteristic management, centralized cultivate resources, professional development, improve the comprehensive strength, of rural ecological tourism resource development mode of the whole propulsion.Finally put forward the countermeasure and suggestion to the Weifang Yangjiabu Village Rural Tourism Development: the development of low-carbon rural tourism, to achieve low carbon development of rural tourism, rural tourism development ideas, transforming creative ideas into economic benefits, develop human resources, improve the management level, increase the New Year paintings, kites, brand characteristics of shape, give full play to radiation, the implementation of the regional rural tourism, strengthen Weifang Yangjiabu village infrastructure construction, to escort, to implement the national rural tourism development division of the main functional areas, development and protection simultaneously, extension of rural tourism industry chain, to promote the overall economic benefits and financing channels to deepen all-round, ensure the construction of scenic spot of follow up.