Research On The Marketing Strategy Of Lao Rice Entering The Chinese Market

Rice,one of the most important agricultural products in Laos,is the staple food of Asians and the main export and foreign exchange agricultural products of Laos.The rice in Laos has the characteristics of green and pollution-free and high quality.In the "The Belt and Road" under the background of Chinese Laos and fruitful cooperation in agriculture,the original ecology of rice Chinese Laos officially entered the market.But the proportion of rice in the market less than Chinese Laos share in its home market,which is mainly due to the rapid development of China rice market at the same time,the demand of domestic rice to rice localization industry were in short supply,and because the rice into the market in Laos Chinese time is late,the basic situation of Chinese market do not fully understand the resulting some marketing strategy is not perfect,the lack of systematic.Based on the existing marketing strategy of rice into the market China Laos situation,analyzes its imperfections,on the basis of systematic research,put forward a more comprehensive marketing strategy based on the marketing strategy of Laos Chinese rice into the market,thereby promoting Laos rice speeded up the pace of the market China.This paper mainly aiming at rice into the Chinese market research marketing strategy and get the following conclusion: first,Laos rice and glutinous rice with high quality,green natural characteristics,but also has great development potential,yield uncertainty,high price,low brand effect,such as a single species disadvantage,from the opportunity,because China the market is still in the embryonic stage of development,favorable policies and China macro economy fast development,the China in the development of the market is still looking forward;second,in the market,the article thinks the Lao rice is the market positioning of the target market for Laos rice market concentrated,target market position in the southwest region and central China rice consumption is larger and Southern China China glutinous rice consumption of large.According to Lao situation,put forward the combination of products and brands,to ensure and improve the product quality,and establish products commensurate with the brand name products marketing strategy;third,to determine the Laos rice abroad to Chinese eventually determined to use appropriate price pricing objectives,demand analysis,cost accounting and pricing methods,and pointed out that Laos rice is not suitable for active price strategy,so they have to price adjustment should pay attention to improve product quality,strengthen the publicity,maintain distribution channels such as price strategy and the way to Chinese different domain of price adjustment;fourth,in the production cost reduction strategy,this paper thinks that Laos rice producers should adopt scientific processing technology with advanced equipment to improve rice productivity,through the use of advanced equipment,improve worker The efficiency,reduce the production cost of rice in Laos;fifth,in the distribution strategy,the manufacturer should strengthen cooperation with Laos rice China domestic rice production and marketing enterprises;suggestions of strengthening the traditional measures such as expanding sales terminal;sixth,in the promotion channel,Laos should take part in the well-known manufacturers of rice and other measures Chinese at home and abroad fair use,traditional advertising and Internet advertising to expand their products.Through the above way,Laos rice can actively promote the development of China's market and development,and at the same time,it can also promote the domestic market economy of Laos,make it better develop,accelerate the development of Laos social economy and improve people's living standard.