The Marketing Strategy Research On China Cement Enterprise Opening Laos Market

With the current international economic integration, economic cooperationprojects and cooperation method constantly expand and flexible, one countryto another country direct investment increased, especially those for therequest of production and their own national resource less and less, cause theyconstantly develop seeks to use stability of overseas natural resources. Laoscement market because of its industrial foundation weak, the lack of localcement plant construction, cement products is heavily dependent on imports,the current Laos is for road traffic and urban infrastructure, urban and ruralpeople’s living level of, the demand for housing construction the growing;Along with these basic engineering and civil facilities, make to the needs ofthe cement Laos is continuously increasing, and to the requirements of thequality of the cement more and more is also high, and for our cemententerprise into Laos market provides favorable conditions. In this paper thecement market research basis points for Laos, through the analysis of China’scement enterprise how to go into Laos marketing strategies, and for ourcement enterprise open Laos market with a corresponding reference.First of all, on the analysis of Laos cement market basis, through China andLaos relationship, the article analyzes the meaning and the correspondingresearch content framework, this paper expounds the thoughts and theresearch method, the paper analyzes the research the innovation points anddifficult points.Second, the international marketing strategy related theory analysis. Studythe international marketing strategy and the connotation, the strategy forbelow research laid a theoretical foundation.Again, the Thai business environment is analyzed. The researchdevelopment of Laos, from the political environment, economic environment,law social culture environment, technology, the overall environment research,and to Laos cement market development are discussed. Fourth, the analysis of our cement enterprise open Laos market marketingstrategy. Through our cement enterprise of SWOT analysis, made clear ourcountry cement enterprise in Laos target market strategy, and take thecompetition strategy.Fifth, analyses the cement enterprise in China open Laos cement market tospecific marketing strategy. From China’s cement enterprise take the productstrategy, price strategy, distribution strategy, promotion strategy Angle.Sixth, summarizing the full text.