Research On Marketing Strategy Of Thai Rice Entering Chinese Market

Rice has been recognized as the imperative agricultural commodity not only Asians people but also global citizen and prioritized as the product champion of Thailand owing to representing one of the meaningful parts of Thailand economy.The aim of this thesis is to scrutinize the trend of export of jasmine rice from Thailand to china,by studying the trend of Thai jasmine rice export.Therefore,the secondary data of export statistics from 2007 to 2017 as a corollary analysis has been articulated.Moreover,time series analysis was employed to analyze the tendency and foresight of export of jasmine rice from Thailand to china in next five years.The value of export of Thailand jasmine rice could be classified into 36 quarters containing the trend value seasonal fluctuations,cyclical changes,irregular changes.Thus,the value of Thailand jasmine rice export from 2018-2022 has been prognosticated from the above data.The results can be concluded that the trend of exports of jasmine rice to the Chinese market from 2018 to 2022 is obviously enhancing,which the fourth quarter of each year displays the highest export volume.The export volume of jasmine rice from Thailand will be 92,074,464.73 US dollars in the fourth quarter of 2022.On the contrary,the third quarter of each year shows the lowest export volume.The export volume of jasmine rice from Thailand will be 17,820,679.2 US dollars in the third quarter of 2022.This study reflects the marketing strategies and methodologies for addressing the bottlenecks leading to potentially marketing planning in the future for jasmine exports from Thailand to China.Significantly,it will benefit to farmers,rice exporters and other pertinent stakeholders in relation to both the rice production and export for competitiveness to the global market.