Research On Marketing Strategy Of YM Education Company

China explicitly proposed that the cultural education reform and development goal by 2020 will position the cultural industry as a pillar industry of the national economy.This important deployment will enable the cultural industry to continue to strengthen its position in the national economy and bring about great development for the cultural industry.opportunity.The proposal of a cultural power strategy will also provide a brand-new space for development for the art training industry,and will inject new forces for development into the art education industry.At present,under the guidance of major cultural and cultural policies,art education has received more and more attention as an indispensable component of morality,intelligence,body,beauty,and labor.The cultivation of children's art education is of special significance.The general public's awareness of art education has gradually improved and it has become an essential consumer of daily education in the family.The investment in the field of art training and education has been increasing.A series of positive information has released a powerful signal.Art The education market will be an attractive big cake and will also become a new market for the Red Sea.This article conducts a comprehensive and systematic analysis of the marketing situation of YM Education Co.,Ltd.This article uses the basic theory of marketing management as a reference,and uses the PEST macro-environmental analysis method and SWOT analysis method to analyze the current situation of YM Education Company and the regional competition environment.Helping to set scientific and reasonable marketing strategies to conduct accurate market positioning for further growth and development.This paper conducts a survey of parents' questionnaires for artistic education in Pingdu District and interviews with managers of art education companies to find out the needs of parents' art education.The gap between competitors in the same industry,the formation of competitive advantages to the expansion of external markets,the systematic diagnosis of YM education companies from the status quo and environmental analysis,and the scientific and reasonable marketing strategy,also proposed in the second half of the article Marketing strategy safeguards.This article follows the purpose of MBA education to improve management practices,systematically and in-depth analysis of YM Education Company as a typical case of educational companies,and implements a highly operational marketing strategy to the daily business activities of YM Education Co.,Ltd.to form a core competitiveness.,and lay a solid foundation for the company's next-generation brand education chain.