The Strategic Management Research Of HQ Hotel

At present,China's governments at all levels seize the opportunity to vigorously develop mass tourism and promote tourism consumption."Thirteen-Five" tourism planning is a key implementation project in 2017.As a famous tourism province in China,Shaanxi has abundant tourism resources,such as food,culture,accommodation,etc.The hotel industry,which associates with the tourism closely,has also encountered unprecedented development opportunities.With the continuous positive stimulation of Shaanxi tourism,its hotel industry has also experienced the downturn,and ushered in a new period.Take Xi ' an,the famous tourist city,as an example,there are 14 five-star hotels until the fourth quarter of 2016,including Xian June le Castle Hotel,Xian Jianguo Hotel,Xian(E-pang Gong)G Weijing International Hotel,Xian Grand Hotel and other famous hotels.With the implantation of the Belt and Road Initiatives,Shaanxi meets great historical opportunities,speeding up the building of tourism,but also attracting Intercontinental Hotels Group which has the world's largest and the most widely distributed network of professional hotel management.In order to keep good development prospects,the development of HQ Imperial Soup Hotel cannot be separated from the correct and clear management.According to the actual situation of the hotel operation,we should diagnose and analyze the development direction of the hotel,make the feasible management strategy,and provide the help and guidance to build a green,healthy,efficient and sustainable hotel.The research of this paper is to use the mature theory as the guide,the strategic management and tourism class hotel management methods and practice.According to the actual operation status of HQ hotel,SWOT analysis method is used to fully study the local tourism market environment in Shaanxi,and guide the formulation and implementation of HQ hotel business strategy method.With the Hyatt,Sheraton and other international brands have been opened,the hotel industry in Xi'an increasingly fierce competition,with the influx of new hotels and five-star hotels and economic chain hotel rapid development of the mid-market hotel squeeze,So that the four-star hotel's competitive situation is more intense,competitive means also show diversity,some old hotels have introduced a variety of measures to actively respond.In the fierce competitive environment,the research and discussion of business strategy as an important subject of hotel management,through the HQ hotel market internal and external environment analysis,based on the hotel's current market conditions and adjustable,can be integrated resources for HQ hotel tailor-made business strategy research and effectiveness of the exploration,and for this made a set of compatible with the implementation of the operational program for the HQ hotel in the hotel market in Xi'an in an invincible Effective protection,and look forward to the entire hotel business development to provide a useful reference in the fierce market game to win the competition,in order to achieve customer satisfaction and hotel profitability to provide targeted solutions.This article in the writing process,a number of tourist hotels to visit,experiential survey.Some influential domestic tourist hotels,as well as HQ hotel leaders and employees conducted a visit and research,access to a large number of first-hand information.Including the various types of hotels in the tourism market business status,the difficulties and problems,as well as the solution and development of ideas,carefully listened to the various levels of practitioners on these issues thinking and suggestions,so that the conclusions and recommendations can be discussed Better practical guidance.