| Dujiangyan City is one of the few county-level cities in China with abundant tourist resources.It is reputed for Dujiangyan Irrigation System and Mount Qingcheng,two world heritage sites and 5A scenic spots.Dujiangyan has a high taste and prominent characteristics.It is not only Chinese excellent tourist city and famous historic and culture city,but also the tourist recreation and resort satellite city determined by Chengdu.Tourism has been a pillar industry of Dujiangyan for years.As the tourist industry becomes increasingly popular,tourist competition also accelerates.How to improve Dujiangyan's tourist competitiveness effectively has been an unavoidable problem for developing the tourist industry.Compared with other cities with developed tourism,Dujiangyan needs to enhance its development efforts.It is thus necessary to analyze and research the competitive status of Dujiangyan's tourism and formulate reasonable countermeasures for development and catching-up.In the research,the author first applied competitiveness theories to researching Dujiangyan's tourist industry.Next,the author selected first-tiered tourist cities,including Sanya,Xiamen,Guilin and Lijiang,as comparison objects.Through a series of indicator systems,the author researched Dujiangyan's tourist competitiveness and conducted a basic analysis.The research consists of three parts.Part I put forward research background and significance and expounded on theoretical foundation.Part II set up level-3 indexes regarding core competitiveness,basic competitiveness and environmental competitiveness.In addition,the author analyzed data with non-quantitative methods.Based on comparison,the author analyzed Dujiangyan's tourism with analysis comprehensively.Part III combined the analysis in Part II and Dujiangyan's actual status and put forward targeting countermeasures and guarantee measures for improving Dujiangyan's tourist competitiveness,which provide reference for relevant departments to formulate policies. |
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