The Competitiveness Analysis Of Anhui Tea Industry

Tea is the one of the three world famous drinks, such as coffee and cocoa.China is the five largest tea market exporter in the world, Anhui have" HuangshanMaofeng"," Taiping Houkui"," Qimen red tea"," Lu’an Guapian tea", they’re alsothe ten important tea origins. But in twenty-first Century, The speed of Anhui teaindustry development slowed apparently, In the stage of reforming and opening, therank is third, but now it’s only the seventh, so how to develop the tea industry ofAnhui province resource advantage, revitalize and enhance the competitiveness ofAnhui tea industry, it is an important problem to be saved immediately. This articleis in this background and realistic framework, firstly reviewed the characteristics oftea industry and the Anhui tea industry development history, we the development ofAnhui tea industry current situation from five aspects including the Anhui teaproduction factors, the tea industry scale, business management, market demandand government behavior; after the introduction of the theory of comparativeadvantage and Potter competitiveness theory we analysis Anhui tea industrycompetition ability through SWOT strategic combination; finally, combining theorywith practice, from three main factors: the tea industry competitiveness formationmechanism,influence of Anhui tea industry competitive resources, organizationstructure, industry environment, we construct Anhui tea industry competitiveness’evaluation index system. This paper uses factor analysis method to construct theevaluation model for competitiveness of tea industry, compares and analyzs teaindustry competitiveness of the status and advantages and disadvantages in14areas,try to answer the key factors which affecting the strength of Anhui tea industrycompetitiveness and the surrounding tea producing province, finally we put forwardto promote Anhui tea industrial competitiveness, rely on progress of science andtechnology to improve yield and quality of tea, explore various forms oforganization and industry environment on tea industrialization, develop variousforms of tea industry in deep processing and trading system..