CR Co. Chain Store Investment Feasibility Research

Recently Chinese economy has entered a new phase that is different from the high-speed growth pattern exhibited in the past.It is a new normal trend that features more sustainable,mid-to high-speed growth with higher efficiency and lower costs.It is also a more advanced phase with more complex division of labor,more reasonable economic structure.The economic growth rate changing from high-speed growth to mid-high-speed growth.CCP report suggested that improve citizen’s income through different means.To increase the proportion of residents’ income in the distribution of national income,and increase the proportion of labor remuneration in the initial distribution.The increase in per capita disposable income will inevitably bring about the improvement of the consumption level of the residents and the change of the consumption structure.The concept of healthy eating has begun to win personal concern.Consumers start to pay more attention to health,safety,environmental protection attributes of catering industry.And these changes will bring great changes to the catering industry.Also,changes will bring both unlimited opportunities and challenges to those who cannot get used to those changes.Vegetarian food,as an important part of a healthy diet,in recent years,has becoming the unique favor of many consumers,vegetarian has become more and more people’s choice.Vegetarians are being more and more respected.The market demand for vegetarian food also increased.Vegetarian catering industry has been ushering in a new peak in the development period.In this paper,the methodology such as project investment income analysis,strategic investment analysis,marketing theory has been applied to the specific project.Through the preparation of the business plan,this paper analyzed the future of the project.And by analyzing the relevant information and data,this paper can make a judgment on the feasibility.This paper also provide answer to the problems may encounter during implementing the project,propose solutions for possible difficulties,and provide more relevant information to project investors.At the beginning,this paper introduces the background and significance of this paper.Secondly,the paper introduces the general situation of this “Vegetarian food chain restaurant project”,makes a detailed analysis of the internal and external environment,competitive advantages and disadvantages,market positioning etc.by using method such as SWOT and STP.Through the analysis we can see that the investment in the project has a good economic development environment and industrial development environment,which give it a good investment basis.Then,in this paper we conducted an analysis of the financial budget,the existing risk,proposed response measures for the next step.Finally,through the study mentioned above this paper found that the project net present value is 2.45 million yuan.The internal rate of return is 43%,which is higher than shareholders’ required return of return which is 10%.Static payback period is 3.51 years.The project has a good investment prospects,this study concluded that the project is feasible.