Financial Analysis Of Letv Network Based On The Framework Of Harvard Analysis

At present,our country is in the period of rapid development of information technology,many enterprises have implemented the integration of "Internet",striving to occupy a place in the fierce market competition.This paper selects Letv,a representative enterprise with rapid development in the Internet industry,as the object of in-depth discussion.This paper is based on the perspective of report users.The introduction of Harvard Analysis Framework,an excellent financial analysis theory,into the analysis of the Internet industry in China enriches the specific application of this theory in financial analysis.To help the insiders of Letv net have a more comprehensive understanding of their financial situation so as to make reasonable measures to deal with its existing or potential problems,can also help investors to make rational investment decisions.This is also useful for companies with similar financial problems.This paper makes a specific analysis of the financial reports released by Lech in recent years,from the perspective of strategy and accounting.This paper discusses and evaluates the overall financial situation of Letv net from the perspectives of finance and prospects,and clarifies its advantages and problems in its development,and then it can find out the causes of its problems from the perspective of strategic analysis and so on.Finally,combining the current industry situation and the country's economic situation,we can provide the corresponding feasible suggestions for improvement.From the analysis,we can know that the rapid expansion of "Letv Ecology" makes the company's capital chain break,and make its financial risk increase greatly.Moreover,the diversified development strategy of the company has made its investment and financing risky,and its profitability has been greatly affected,which has seriously affected its sustainable operation.Should ensure the steady development of profitable projects,only to ensure sufficient cash flow,the company can continue to operate.