Financial Analysis Of T-internet Company Under The Harvard Analysis Framework

With the rapid development of the Internet industry,its influence on social development and people's lives is increasing day by day.Internet companies financial analysis has failed to keep pace with the development of the industry.Financial analysis can provide the evaluation of the financial status of the company and the results of the operation,and help the information users to obtain the key information.At present,most of the Internet company in China still use the traditional financial analysis method,the traditional financial analysis method can not provide accurate analysis conclusion because of its own disadvantages.This paper uses the Harvard analytical framework to conduct financial analysis of T-Internet company,the leading enterprise in the Internet industry.Harvard analysis framework consists of four parts: strategic analysis,accounting analysis,financial analysis and prospect analysis,which can overcome many disadvantages of traditional financial analysis methods.Through this analysis,we hope to provide more accurate analysis conclusion for T-Internet company,and provide new ideas for the financial analysis of the Internet industry.The thesis consists of five parts: the first part is the introduction,describes the research background,research significance,research status at home and abroad,the research content and the innovation of this paper;the second part summarizes the financial analysis theory and method,through the comparison of different methods of financial analysis,expounds the reasons of choosing Harvard Analytical Framework as the analysis method of this paper.The third part analyzes the characteristics of the Internet industry,introduces the T-Internet company profile,clarifies the applicability of the Internet industry in the framework of Harvard analysis.The fourth part makes a comprehensive analysis of T-Internet company from the aspects of strategy,accounting,finance and prospect,Through the analysis found that the problems of T-Internet companies and possible challenges in future development,put forward relevant measures;Part five summarizes the above analysis and clarifies the revelation to the industry and the deficiencies of the research.Through the analysis found that T-Internet company solvency declined,profitability is weak,although the operating capacity has declined,but still maintained at a high level,broad prospects for development.T-Internet company in the future development process may need to face the challenge of reducing costs and improving the efficiency of asset turnover,T-Internet company can strengthen the independent research and development and platform opening strategy to deal with challenges.In this paper,the Harvard analysis framework is introduced into the Internet industry,and the analysis chain is put forward,which takes strategic analysis as the starting point and finally sublimation to the strategic guidance.It provides a new framework for financial analysis of other companies in the industry,and provides new ideas for the development of the Internet industry,that is,a new business alliance based on open strategy.