Study On The Current Situation And Countermeasures Of Farmhouse Development In Pengzhou

In 2016,China's GDP reached 744127 yuan,compared with 2015 growth of 6.7% in China's national economic growth at the same time,Pengzhou economy has got rapid development,Pengzhou city in 2016 GDP reached 36 billion 73 million yuan,an increase of 7.6%.In the continuous development of the national economy under the background of China's tourism industry has gained rapid development in 2016,China's total tourism revenue reached 4 trillion and 690 billion yuan,domestic tourism income of 3 trillion and 940 billion yuan,the number of domestic tourists exceeded 4 billion 400 million people,of which the rural tourism income of more than 570 billion yuan,driven 6 million 720 thousand farmers' income,which also led to the the development of the farmhouse.This paper takes Pengzhou city as the research object,to the current situation of the development of the farmhouse as the research content,through the investigation on the status of the farmhouse in 20 towns of Pengzhou City,in-depth analysis and summarizing the current development of Pengzhou City,farmhouse,found problems restricting the development of Nongjiale in Pengzhou City,find out the feasible solution.Through the survey found that the development of Nongjiale in Pengzhou city exists in the supply and demand imbalances,weak infrastructure,lack of management talent,lack of brand characteristics,the lack of new media marketing and other aspects of the problem,this paper analyzes the five problems,and find out the method to improve the development of Nongjiale in Pengzhou City,including the balance between supply and demand,strengthen infrastructure construction,six aspects to enhance the quality of management,build brand characteristics,strengthen the construction of new media marketing,to promote Pengzhou farmhouse toward the direction of better and faster development.