Corporate Innovation And Social Responsibility: Impact Mechanism And Empirical Test

With the introduction of a series of important ideas and conclusions,such as innovation driven,"five major development concepts" and so on,the concepts of innovation and green development have been deeply rooted in the hearts of the people.Put forward the concept,thinking and judgment etc.,indicates that the multiple problems and limitations,such as unbalanced economic development,economic growth lacks momentum,structural imbalances,shortage of resources and environmental pollution etc.,existing in the current economic and social development in China.In order to maintain international competitiveness and achieve sustainable development,China must take innovation as the driving force of development,and take social responsibility as its development orientation.The enterprise as the basic unit of economic development,is the undertake of social responsibility and the carrier of innovation,only by implementing innovation and responsibility to the enterprise,can we achieve the goal of power transformation,structural adjustment and economic growth in china.However,despite repeated emphasis on innovation and social responsibility,but the lack of corporate social responsibility,the mismatch of innovation investment and corporate social responsibility and other issues remain serious.Based on this,this paper studies the mechanism of the interaction between corporate innovation and corporate social responsibility and its bidirectional influence.The main contents of this paper include: Firstly,I define the concept of enterprise innovation and corporate social responsibility,and comb the stakeholder theory,resource-based theory and other related theories,so that this study has a solid theoretical foundation.Secondly,I review and summarize the research achievements of domestic and foreign scholars on the relationship between enterprise innovation and corporate social responsibility,and analyze the contributions and shortcomings of existing research,which is the basis of the study of innovation.Thirdly,based on the existing theory and literature,and combined with the actual,the action mechanism of enterprise innovation and corporate social responsibility is analyzed.Then,I selected 162 manufacturing listed companies in 2010-2015 years fox six consecutive years without missing important financial data,the empirical analysis using the SPSS software,Eviews software.I analyzed the causal relationship between enterprise innovation and corporate social responsibility of the bidirectional relationship and their relationship of time lag effect.Finally,I summarized the results of the empirical test,and put forwarded the corresponding suggestions combined with the action mechanism and the actual situation,then I have looked forward to future research.The conclusion of this paper is that there is a bidirectional influence between enterprise innovation and corporate social responsibility,and the relationship between them has time lag effect.The lagged variable of enterprise innovation has negative influence on corporate socialresponsibility,while as the lagged variable of corporate social responsibility still has positive influence on enterprise innovation.Moreover,the research on whether the enterprises belong to the classification of social responsibility sensitive enterprises shows that there were some differences between CSR sensitive and CSR non-sensitive enterprises.The main innovation of this paper is to study the bidirectional relationship between enterprise innovation and corporate social responsibility,and according to whether or not the social responsibility sensitive enterprise conducts classified research,the conclusion can serve as a reference for how companies balance the allocation of resources between enterprise innovation and corporate social responsibility,then realize the coordinated development between innovation and corporate social responsibility.