A Research On Financial Risk Assessment Of Shanghai Metersbonwe Fashion Co.,Ltd.

In recent years,with the rapid development of China's economy and the increasing degree of openness,the market economy environment has become increasingly complex,and the uncertainty in the market has become more prominent,increasing the financial risks faced by enterprises in their production and operation activities.This requires companies to improve their financial risk management capabilities.Financial risk assessment is an important link in the financial risk management of enterprises.The results of financial risk assessment directly affect the business decision-making of enterprise managers.Therefore,it is particularly important to conduct scientific and accurate financial risk assessment for enterprises.As one of China's important industrial pillars,the clothing retail industry is facing pressures and challenges from many aspects.In recent years,the growth rate of China's clothing sales has slowed down drastically,and a large number of foreign clothing brands have flooded into the Chinese market,and market competition has become increasingly fierce.Due to the seasonality of the clothing retail industry and the fast update of apparel products,apparel companies generally face greater inventory pressure.All of these have brought a certain degree of financial risk to China's garment enterprises.Therefore,it is more urgent to conduct financial risk evaluation research on garment enterprises.If enterprises independently understand and control the crisis from the root causes,improve the enterprise risk assessment system and kill the risks in the bud.It will make the sustainable development of garment manufacturing enterprises more realistic.Shanghai Metersbonwe Fashion Co.,Ltd.(referred to as“Meibang Apparel”),founded in 1995 and listed on the Shenzhen Stock Exchange in 2008,mainly engaged in the design,production and sales of casual wear,once occupied the main casual wear in the domestic market.The brand is the first.In recent years,due to the rapid development of e-commerce and the frequent changes of the company's management and other internal and external factors,the performance of the company's apparel industry has been declining,and the corresponding financial risks are graduallyincreasing.Smith Barney is facing greater transformation and innovation and sales growth pressure.Based on the above background,this paper selects Smith Barney as the research object,analyzes the financial status and causes of Smith Barney,and finds that the company has a certain degree of financial risk in terms of solvency,profitability,operational ability and development ability.In four aspects,through the correlation analysis and the actual situation of Smith Barney,14 financial indicators were selected,and the weights were obtained by AHP.Combined with the improved efficiency coefficient method,a financial risk evaluation system suitable for Smith Barney was constructed.The financial risk profile is quantified.Finally,the paper analyzes the results of the financial risk assessment of Smith Barney.It finds that Smith Barney has a high level of financial risk,and proposes targeted financial risk prevention suggestions for the company,including strengthening supply chain management and improving cooperation with franchisees.Strengthen product development and design and improve marketing strategies.