A Study Of Early Warning And Control In E-commerce Enterprise Financial Risk

After reform and opening up,there’s a rapid development of market economy in our country.Thriving market environment provides a variety of selections for the operating modes of economy.Computer network technology,progressing with each passing day,provides assistant and support.E-commerce,the new business model,obtained an unprecedented development.E-commerce enterprises also meet their fast growth.With its advantages of informatization,datamation and networked characteristics,e-commerce greatly saves the manpower and material cost,breaks through the limitation of time and space and improves the efficiency of transactions.It brings convenience to people’s life and becomes an important part of national economy.However,due to E-commerce enterprise finance’s dependence on the Internet,there are changes that cannot be neglected in financial environment aspects,organizational structure and operation mode,which brought new challenges to the financial management of E-commerce enterprise.People’s ability of management and operation was slashed in e-commerce.Therefore,the method of financial management should be adjusted in time to prevent financial crisis due to the poor control of financial risk by the enterprise,so as to promote a benign development of e-commerce industry and avoiding adverse effects on the national economy.Financial risk early warning system has the ability to identify financial risk and send a warning signal to help managers to formulate effective strategies for prevent and control risks,providing protection for sustained and stable development of the enterprise.Thus,building an effective financial risk early warning system according to the characteristics of the e-commerce industry is of great significance.On the basis of research achievements of relevant e-commerce enterprise financial risk theory and practice of experts and scholars at home and abroad,this article summarizes relevant concept of financial risk and analyzes the different causes between traditional and e-commerce enterprise financial risk.Taking B2 B e-commerce enterprise representative--Zhejiang Netsun Co.,Ltd(hereinafter referred to as "Shengyibao")and the analysis of the company’s early warning results in the last three years as an example,in accordance to the characteristics of enterprise finance under e-commerce environment and the comparison of the advantages and disadvantages in several common risk warning model,based on the financial risk early warning model created by improved efficacy coefficient method,the paper puts forward some suggestions on financial risk control,and hopes to provide some new ideas for the warning,prevention and control on financial risk of e-commerce enterprises.