Financial Risk Early Warning Research Of WD Packaging Company Limited

Paper and printing industry in China in recent years the market environment continues toweaken, increasing market competition. Pulp and paper industry in2013by the grim situationof excess production capacity, competition and reasonable environmental protection measures,The influence of industry economic effect turning speed still have pressure. WD company is aprofessional produce carton, high-end gift box, commercial printing paper products printingenterprise as the main business content. Companies affected by the papermaking industry as awhole, although the industry is rising year by year, but profitability decline year by year, grossmargin development space is not optimistic, although the company now has not made losses,but the financial risk faced by still need to get the attention of management. This thesisthrough to the financial risk early warning of WD company, for the establishment of effectivefinancial risk model, to facilitate the financial risk of the company always keep the status quo,can make the enterprise leadership before the financial crisis on the effective prevention andcontrol, to enterprise’s threat to kill in the bud.Combining the actual situation of WD company operating, this thesis adopts literaturereading method, questionnaire method, the methods of combining qualitative analysis withquantitative analysis, on the analysis of the present situation of WD company financial riskearly warning management, based on the present company in the financial risk early warningmanagement risk consciousness, organization system, operation mechanism and the presentsituation of the information system, and combining the actual situation of WD companyfinancial risk early warning, establish effective financial risk early warning model, for thecompany’s financial risk early warning and measure analysis and put forward to safeguardmeasures on the implementation of early warning model in the enterprise. Through theresearch conclusion is as follows: WD company comprehensive score value of65.598, thecompany’s financial risk is small, light warning level for p. The company’s financial situationbasically stable, but the debt paying ability and operation ability index is not very ideal, is inthe lowest position attention of management measure analysis in the same industry. In order to reduce financial risk, WD company should strengthen the internal control system construction,improve the level of financial management; Strengthen asset management, improve theoperating ability; To strengthen the cost management and the implementation of brandstrategy.To ensure that each stakeholder interests are not harmed. At the same time, based on theresearch of the WD company financial risk early warning for paper making and printing ofsmall and medium-sized enterprise financial risk early warning model to construct a referenceto the role of, has a certain theoretical significance and important practical significance.