Research On Competition Strategy Of Z Bank’s Asset Management Business

Since the introduction of the “New Asset Management Regulations(Draft for Comments)” in November 2017,the “New Asset Management Regulations”,“Finance Management Regulations”,and “Management Measures for Financial Management Subsidiaries” have been implemented successively.Business sales management,asset management,risk management,middle and back office management,business strategies,and institutional mechanisms have many effects.How banks’ asset management business competes and develops in the new regulatory environment has become the primary issue facing banks.The thesis comprehensively uses the theories of competitive strategic management,strategic analysis tools,etc.,combined with Z Bank ’s more than ten years of asset management business operation practices,and comprehensively analyzes the current status of Z Bank ’s asset management business and the level of competition in the industry.The problems existing in the competition of the bank’s asset management business,and based on the SWOT analysis method and in-depth interview method,made an analysis of the Z bank’s asset management business competition strategy.Firstly,through interviews with senior executives and senior employees of Z bank,after analyzing the problems and countermeasures of Z bank’s asset management business,the following competitive strategies can be summarized for Z bank’s asset management business in the future.Second,to increase product innovation and research and development efforts,efforts to improve product marketing capabilities;Third,to strengthen the standard asset investment,adjust and optimize the investment strategy;Fourth,define the asset management business positioning to create greater value for Z bank;Fifth,the implementation of customer stratified management,and effectively strengthen customer education;Sixth,we will comprehensively improve our ability to manage risks.Second,through to Z bank asset management business aspects of individual interviews and research,in fully understanding the Z bank asset management business on the basis of the existing problems and strategic direction,and based on the new regulatory policy background and the main points of the summary of the,in this paper,the Z bank asset management business competition strategy choice provides advice,think the differentiation strategy should be to Z bank competition strategy of choice in the field of asset management business.Finally,this article from the build complete system of asset management business,products,asset management clients perfect marketing service system,build "big operation" asset management business system,the overall construction of asset management business risk control system and so on four aspects of Z bank asset management business competitive strategy implementation proposal,from product innovation,improve asset allocation ability,strengthen the investor education,the use of value management,finance,science and technology,optimize business processes such as seventeen direction to explore Z bank asset management business competitive strategy implementation,From the policy guarantee,the organization guarantee,the fund guarantee,the talented person guarantee and so on aspect puts forward the competition strategy implementation guarantee plan.